Siemens was creating a unique visual style for a worldwide advertising campaign showcasing all the innovative building technology Siemens have implemented in all over the world. The Art Director contacted me looking for a Shanghai Photographer with corporate, architecture, advertising and documentary experience and had a style that was not heavy handed in retouching. I supplied him a custom portfolio of recent work which I felt fit his concept including an editorial architecture shoot I did about Vann Molyvann and how people interact with buildings daily.
Initially he wanted to commission me for 4 projects in China – Shanghai, Beijing, Quigdao and Shenzhen but their production budget was cut to highlight only one project which was their passive house project in Quigdao, China.
I had a number of objectives to produce the visual story the Art Director wanted.
1) I had to highlight the architecture of as well as how people interact with the space and building as well as portraits of the Architects which were specified to be in black and white.
2) Give a general feel of how Quigdao as a city. When shooting in public spaces outside of the featured building I was specifically told to do my best to not show the recognizable face of anyone.
Lastly I had to produce all photography at the same time as full advertising film crew was producing their video.
You can see the final video here
It took the video crew and myself 5 days to shoot everything that was requested from the Art Director.
Here is the result of the shoot from the passive house and additional in the area projects on Seimens website.
Here are the images we produced of the buildings and architecture in the area.
Here are the images we produced of Quigdao city to give a feel about the city.